Finding Your Target Audience: The Key to Business Success
At Taffy Media, one of our goals has been to help businesses find their target audience. And we thing of this as the equivalent of finding your passion irl.
Recently, I came across an article from Bain and Company in collaboration with Google that seemed very relevant to growing brands.
Especially ones that are looking to differentiate in a market increasingly more competitive.
Embracing Tech-Led Innovations for Competitive Advantage
The article talked about how tomorrow’s winners in retail will connect physical and digital channels to create a seamless experience.
Essentially enabling them to offer more targeted, personalized, and lower-friction in-store shopping for their customers by pinpointing the following:
1. Physical stores will still be crucial for the experience
2. Appetite for tech-led innovations will grow
3. Trusted advisers will have more sway when it comes to influence
4. The rise of sustainable shopping depends on retail options
So what does this mean for you?
Gen Z Technology Trends: Blockchain, Mixed Reality, and More
Long story short, the Gen Z world will demand Gen Z technology. And this could be Blockchain, Mixed Reality or a number of other things out there.
Over the past few years, we've built a tech-savvy team that specializes in developing creative strategies. Specifically, we build marketing campaigns on Augmented Reality and Virtual Reality technologies.
And the good news is, we are ready to support you in riding the wave! The questions is,
Are you ready to take advantage of this opportunity?
If so, we have some great news!
Our Featured Partner
This month is Artifacts Lab. They have a diverse portfolio of Immersive Media, Interaction Design, Interactive Installations, Game Design, Augmented Reality, Virtual Reality, Novel Interfaces, and Shared Mixed Reality projects through which they have elevated brands such as Sapporo and Tweed.
Their team has been a great inspiration for our team to always keep pushing the boundaries of innovation and what's possible for our clients.
If you're looking to find out what Immersive media you can implement in your business. Send us a message here.
